Wade Carroll : UX/UI Product Designer

Creative Problem Solver & Lover of Behavioral Patterns.

View My Works  |  Contact me @ wade@primitivcreative.com   |   View my Resume

Hi there! I’m Wade Carroll—
designer of 20 years with a Bachelor of Design in Interdisciplinary Design and a minor in Digital Media.

I’ve spent the last 10 years of my career specializing in UX/UI Product Design for a tech company, while also leading a wide range of design projects through my private business, Primitiv Creative. While my main focus is within the product space, I do not shy away from interactive/web experiences, and all things digital. My background spans graphic and digital design, with an endless love for marketing, advertising, and the art of making things look good. I thrive on giving visual meaning to the chaos, finding inspiration everywhere, and staying true to a healthy work/life balance.

Over the past decade working in the Product Design space, I’ve grown a passion for the psychology behind user experiences in products. Observing user behavior, gathering patterns, and understanding the why behind every design choice are the fuel for my creative process. I aim to craft experiences that are not just beautiful, but intuitive and user-friendly—always with a touch of curiosity and care, crafting user-friendly experiences that look as good as they work.

Clients come first, and yes…so do animals; and fine, maybe typography too. My approach is always collaborative, with a focus on attention to detail, research-driven solutions, and creative simplicity. I have a passion for turning complex problems into simple, creative solutions. I’m here to bring thoughtful, innovative solutions to every project and make ideas come alive.

When I’m not designing, you’ll probably find me exploring the outdoors, running, hiking, at the beach, enjoying good food and patios, or diving into new music projects. Yes—I’m also a singer, songwriter, and classically trained pianist, and I’ve dabbled in film and stage. My creative curiosity doesn’t stop at design.

Whether it’s designing a product, a user journey, or a new song, I’m here to create experiences that connect, delight, and stand out.

Follow along for my music releases and design adventures—because creativity doesn’t have limits. Instagram