About Me.

Wade Carroll
Product/UI Designer

This is where I tell all? I’ll keep the swearing to a minimum. I’m Wade Carroll, Bachelor of Design (Interdisciplinary Design) with a minor in Digital Media. I specialize in Product UI, Interactive, and all things Digital. But also have a background in branding and print design with and infinite love for advertising. I strive to make things look good; to give visual meaning to nonsense. I thrive to be inspired by as much as possible, and hold true to the things that matter in a work/life balance. I love design. I’m inspired by branding & advertising strategies, design solutions on every medium – especially product. A good font turns me on. Clients come first; and so do animals. Clients & animals. And wine. Ok: Clients, animals & wine…& typography.

15+ years in Advertising/Marketing as a Digital, Print, Creative & Interactive; 8 years in Product Design, covering UI & UX and all things digital. Currently working as a Product/UI Designer for an outstanding company with an outstanding product. Important elements in my life are travelling, good food, patios, running, hiking & anything outdoors. Work/Life balance is extremely important for me; mental health while doing what you love to do matters so much. Also I’ve been known to sing and act in some film and stage….I’m out there somewhere if you look hard enough. I’m a singer/songrwiter, with 20+ years classical training on piano.  I’m starting new music ventures and FIRST SINGLE IS released May 21, out now and available for streaming! Follow my instagram!

My #1 rule: every design situation has both problem & solution. It’s my job to help find that visual solution.

I strive to bring core design ethics and a collaborative approach to each project. In today’s fast paced world, there is a lack of enthusiasm. Lack of connection & direction; lack of attention and care. My approach with my personal business, Primitiv, is to find simple creative solutions, working through the factors that challenge each project.

Promises: one on one development and implement strategical solutions that will truly make your project stand out. With strong attention to detail, I have passion and flexibility that aid in bringing ideas to life, through innovative solutions and design.