Overview
Milligram is a Nashville-based pharmaceutical search startup aimed to simplify how users discover and compare prescription medications in a fragmented pricing landscape.
As the sole Product and Web Designer, I built the company’s brand and product ecosystem from the ground up, inducing their website design and search engine. I defined the visual identity, established a scalable design system, and translated early-stage business strategy into a clear, focused desktop & mobile experience. In addition, I was responsible for identity packages, RFPs, presentations and other various marketing materials.
Unlike traditional healthcare tools that feel dense and clinical, this product prioritized speed and clarity. I designed a streamlined search architecture that reduced friction in the discovery process, allowing users to quickly compare pricing, evaluate options, and access relevant pharmacy information without navigating unnecessary complexity.
The core challenge was designing for a market where trust and efficiency are equally critical. I focused on clean information hierarchy, fast search flows, and intuitive filtering systems that supported confident decision-making without overwhelming the user.
The result was a cohesive brand and product experience built to compete in a crowded healthcare market — balancing simplicity, scalability, and strong product foundations from day one.
