Overview
I spent a year designing product landing pages and evolving software interfaces at Wondershare, a global technology company specializing in user-friendly, AI-powered tools for digital creativity, productivity, and utility. Best known for its video editing software, Filmora, the company develops applications for video editing, PDF management, data recovery, and diagramming to simplify technology for users worldwide.
I joined as Senior Digital Designer & Marketing Creative for the Vancouver, BC office, where I led design execution across product marketing and digital experiences, helping to modernize software interfaces while collaborating closely with product managers and marketing teams to design product and landing pages for both existing and newly released applications. My role blended systems thinking with hands-on design, where I also managed timelines and production schedules and built executive-ready visual presentations. I also supported broader marketing initiatives, including web and print advertising.
I joined during a pivotal transition period — the company was refining its brand and preparing to launch several new desktop and mobile products. I was brought in to help reskin beta-stage interfaces, elevating visual consistency and usability, while also partnering closely with the marketing team to establish scalable landing page patterns and supporting campaign assets.
Below are a variety of projects I led during my time at Wondershare: product, rebranding and product landing pages. I collaborated closely with teams in China on marketing and production initiatives, contributing to the creation of more cohesive and user-focused digital experiences across products and campaigns. (note: *Product specific)
